The Dirty Diaper

Okay, this one is just simply asinine.

I actually heard a director say this: "We need to provide four levels of service: good, better, best, bester. If we have that fourth level, that is where we'll start to see the return on investment."

Are you kidding me? My 22 month-old daughter has never made up a word that bad.

I think I was just as surprised he did not say, "Okay, I'm going to make up a word here because I'm a idiot. But you'll know what I'm talking about. It's important for our proactive progress strategy, our proprostrategeressivity"

The funny thing is that everyone knew what he was talking about. We need to take our service to the next level because that's where we make the money. We need to take it to the bester level. Only one level to go until the real money starts rolling in. Yes, that would be the bestest level.